Welcome to Digital Headway
Digital Headway began its journey as one man’s dream to develop a collaborative enterprise where some really smart outfits in the marketing world could work independently and together in bringing some really innovative solutions to a crowded marketplace.
Mike Lee, MD, explains more – “I’d worked and supported new business initiatives for all size of agency from the first Digital start-ups to the larger global networks. On this journey I’ve had the privilege to work with some exceptional individuals. These now form part of what is now Digital Headway. I wanted to bring them together because, for me, there’s always been a disconnect between solutions that could potentially work so much better together”.
Digital Headway has honed its collaborative service offering down to what it sees as core areas of expertise.
Mike goes on…“We started trying to cover every base and perceived service need. Now we focus on what we believe are key future areas within the Digital Marketing world. We’ve retained a traditional marketing element because whilst we charge into ever evolving digital engagement there are still audiences that want “touch and feel” – at the end of the day we are still humans so the senses remain key to engagement.
That’s the story so far. Now see how Digital Headway can help you…
So you’ve read where we’ve come from, who our partners are, but what about the future?
For us it’s all about collaboration.
We work with our partners to support marketing initiatives within the areas highlighted. Collaboration is key to ensure both sides of the relationship work well together in driving growth and developing long term strong relationships.
The old mechanics of an agency coming in and devolving the relationship to more junior members of staff doesn’t happen within our world. Who you start with is who you work with – sorry! It avoids the old problem of relationships that die on their feet because focus moves away from a strong supporting start.
Collaborations and Relationships – these represent the true ethos of what Digital Headway is about.
Welcome to our world.
Phone: +44 (0) 752 5536553
We work in a world of content but this world is changing through some remarkable technology that allows you to identify where audiences are that are interested in your product or service.
So we’ve moved away from the world of sending out content across channels hoping some will stick and resonate. Yes, you can deploy automated technology to capture leads but wouldn’t it be better to identify where audiences are, populate, nurture, capture and drive growth.
This is what our key technology-led content partner, Contentology, does along with writing, in conjunction with clients, exceptionally engaging content. That’s them in simplistic terms – describing a car that has an engine…there’s clearly more to them.
Most importantly the Return On Investment they drive is not bettered.
Companies continue to deploy all manner of conversion optimisation techniques to drive engagement and growth with the end aim being increased sales.
This approach works to a point but this scratches the surface as to what you really need to do to make a powerful positive impact on sales growth.
Here we have a partner that drives through the heart of data analysis and user psychology forming a refined conversion rate optimisation process to really increase the worth of your prospective customers.They represent a new breed that not only look at the data, but run hypothetical scenarios by validating hypothesis on an individual user journey level; mostly tested through AB testing of which they are truly experts in.
The clincher for us to bring them on board as a partner? Free optimisation audits they offer as an initial taster as to capability which invariably throw up complimentary recommendation that make an immediate difference.
They wear ROI on their sleeve. Conversion rate optimisation is often described as the highest and most efficient spend of your marketing budget possible - as well as the most measurable.
If ever there was an agency that works within the branding space bringing a powerhouse of expertise then Essence is it.
The brainchild of Hugh Stevenson, Hugh has brought together the finest of creatives from the global advertising world who offer their collaborative pedigree at an SME level price – they are in effect offering a global pedigree to all size of organisation.
Their experience spans property and place-making, retail, luxury, fmcg, telecoms and corporate brands.
With a world where perception is key you’ll not find a better agency to refresh, reposition or create your brand.
We continue to charge along in the digital world but there remains a need for some balance with the older world of traditional print engagement.
Having recognised this as a key element to our service offering we wanted to source a partner with exceptional pedigree that could support all areas of a competitive, but ever constricting, print market.
With output that encompasses high end literature photo books through to SME level marketing, via menus and related literature, our Design & Print partner tick the boxes when it comes to the more traditional marketing engagement piece.
They say reputation is everything. With the online world somewhat of a cowboys and indians environment our partner, Veribo, deploys itself as the ultimate online sheriff.
It ensures that your online presence, be you an individual or a corporation, remains as it should. Aligned to your key objectives. Maintaining an online presence has become a science primarily driven by the plethora of search engines and technology to source information.
Deployment of their tailor-made tools ensures a reputation remains intact and on message.